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Boosting Home Value with a New Roof: A Smart Investment

March 19, 2025

Improve Your Home's Value

A home’s roof is one of its most defining features, playing a crucial role in curb appeal, structural integrity, and overall market value. If your roof is aging or showing signs of deterioration, replacing it can be one of the smartest investments you make. A new roof not only enhances the aesthetic appeal of your home but also provides practical benefits that increase its value and marketability.


How a New Roof Enhances Curb Appeal

First impressions matter, and the condition of a home’s roof is one of the first things potential buyers notice. A worn or outdated roof can make an otherwise well-maintained home look neglected. On the other hand, a brand-new roof gives the property a fresh, polished appearance that signals to buyers that the home has been well cared for.


A new roof can also modernize the look of a home. Homeowners have a variety of options when it comes to roofing styles and colors, allowing them to complement their home’s exterior and make it stand out in the neighborhood. Whether you choose a traditional look or a contemporary design, an updated roof can significantly enhance a home’s overall aesthetic appeal.

An aerial view of a house with a roof and a window.

Increasing Property Value and Marketability

Beyond looks, a new roof has a substantial impact on a home’s market value. According to industry research, homeowners can expect to recoup a large percentage of their investment in a new roof when selling their home. Prospective buyers often prefer move-in-ready homes, and a new roof reassures them that they won’t need to undertake costly repairs in the near future.


Additionally, many buyers today are concerned about energy efficiency and sustainability. Modern roofing materials and installation techniques improve insulation, reflect heat, and reduce energy costs. A roof replacement can position your home as an energy-efficient property, making it even more appealing to eco-conscious buyers.

An american flag is flying from the roof of a house.

Enhancing Protection and Structural Integrity

A roof is more than just an aesthetic feature—it protects the home from the elements. An aging or damaged roof can lead to leaks, water damage, mold growth, and structural issues. These problems not only decrease the value of the home but also create potential safety hazards.


Replacing an old roof ensures that the home remains structurally sound, safeguarding against weather-related damage. This added protection can also result in lower homeowners’ insurance premiums, as many insurers offer discounts for homes with newly installed, high-quality roofing systems.


Attracting More Buyers and Faster Sales

A new roof is a major selling point in today’s competitive real estate market. Buyers are more likely to make an offer on a home with a recently replaced roof than one that will require costly repairs. Real estate agents often highlight new roofing in listings, drawing attention to the home’s well-maintained condition.



Additionally, homes with new roofs tend to sell faster than those with older, deteriorating ones. Buyers appreciate the peace of mind that comes with knowing they won’t need to budget for a roof replacement shortly after moving in.

A brick house with two wooden garage doors

Signs It’s Time to Replace Your Roof

If you’re unsure whether it’s time to invest in a new roof, here are some common signs that indicate a replacement may be necessary:


  • Curling, cracking, or missing shingles – These are indicators of an aging roof that can no longer effectively protect your home.
  • Water stains on ceilings or walls – Leaks from a deteriorating roof can lead to costly interior damage.
  • Moss or algae growth – While some growth is cosmetic, excessive moss can trap moisture and accelerate roof deterioration.
  • Sagging areas – This suggests structural issues that require immediate attention.
  • An aging roof (20+ years old) – Even if it appears intact, an older roof may be less effective at insulating and protecting the home.
A row of houses with a blue sky in the background.

Work with a Trusted Roofing Contractor

If you’re considering a roof replacement, it’s essential to work with an experienced roofing contractor who understands the intricacies of installation and materials. Advocate Contracting specializes in high-quality roof replacements, ensuring that homeowners receive durable and visually appealing roofing solutions.


From selecting the best materials to expert installation, Advocate Contracting is committed to enhancing your home’s value, protection, and energy efficiency. Contact us today for a consultation and take the first step toward a stunning, secure, and market-ready home.

An aerial view of a house with a gray roof
A gray house with a white gutter and a blue sky in the background.
The roof of a house with a window and a blue sky in the background.
A roof with two skylights on it and a blue sky in the background
A person is standing on a ladder on the roof of a house.
March 13, 2025
Avoid Greater Damage Gutters may not be the most glamorous part of a home, but they play a crucial role in protecting your property from costly damage. A properly functioning gutter system directs rainwater away from your roof, foundation, and landscaping, preventing erosion, leaks, and structural issues. Over time, however, gutters can become clogged, damaged, or inefficient , leading to water-related problems that could compromise your home’s integrity. If your gutters are sagging, leaking, or failing to drain water properly, it may be time for a replacement . Understanding the importance of proper drainage and knowing when to upgrade your gutters can save you from expensive repairs down the road. Why Gutters Matter Gutters are designed to channel rainwater and melting snow away from your home. Without an effective gutter system, water can pool around your foundation, seep into your basement, and even cause structural damage. Additionally, poor drainage can lead to mold growth, wood rot, and landscaping erosion, all of which can decrease your home’s value and safety.
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A roof replacement is a major home improvement project, and for many homeowners, the process can seem overwhelming . However, understanding what to expect from start to finish can help make the experience smooth and stress-free. At Advocate Contracting, we specialize in high-quality roof replacements, ensuring that every step is handled with professionalism and precision. Here’s a breakdown of the roof replacement process so you can be fully prepared when the time comes. Step 1: Initial Roof Inspection and Consultation The first step in replacing your roof is a thorough inspection by a professional contractor. This evaluation helps determine whether a full replacement is necessary or if repairs could extend the roof’s lifespan . Our team at Advocate Contracting will assess key factors, including: The age of the roof Missing or damaged shingles Water damage and leaks Structural issues Mold or rot in the decking  During this consultation, we will discuss your options, including material choices, estimated costs, and the timeline for the project.
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Let the Professionals Help You Choose For homeowners looking to improve their property’s energy efficiency, upgrading to energy-efficient windows is one of the most effective investments. High-quality windows not only enhance comfort and insulation but also contribute to lower utility bills, increased home value, and improved curb appeal. At Advocate Contracting, we specialize in window replacement solutions designed to maximize a home’s energy performance. Whether you are replacing outdated windows or upgrading for aesthetic and functional benefits, understanding how modern energy-efficient windows work can help you make the right decision. How Energy-Efficient Windows Work Unlike older, single-pane windows that allow drafts and heat loss, modern energy-efficient windows are designed with advanced insulation technologies to keep indoor temperatures stable. These windows typically feature double or triple-pane glass, which creates an insulating barrier that prevents heat transfer. Between these panes, manufacturers often use argon or krypton gas fills , which further enhance insulation by reducing thermal conductivity. Additionally, Low-E (low emissivity) coatings are applied to energy-efficient windows to reflect heat during the summer and retain warmth during the winter. This technology helps regulate indoor temperatures while reducing the workload on a home’s heating and cooling system.
February 21, 2025
Enhance Your Home's Beauty and Appeal Your home’s exterior plays a crucial role in protecting your property, but it also significantly impacts its curb appeal and overall value. Over time, siding can deteriorate due to weather exposure, moisture, and general wear and tear, leading to both aesthetic and structural concerns. If your home’s siding is outdated, damaged, or ineffective, replacing it can be one of the best investments you make—enhancing your home’s appearance while improving energy efficiency and structural integrity. At Advocate Contracting, we specialize in high-quality siding replacement that not only enhances your home’s aesthetic appeal but also protects it from the elements. Let’s explore the benefits of new siding and discuss the key signs that indicate it’s time for a replacement. Signs That Your Siding Needs to Be Replaced Many homeowners overlook siding issues until the damage becomes severe. If you notice any of the following signs, it may be time to invest in new siding: 1. Visible Cracks, Warping, or Rotting Siding should lie flat and smooth against your home’s exterior. If you see buckling, cracking, or warping, moisture may have seeped in, causing internal damage and rot. This can weaken the structure of your home, leading to more expensive repairs if not addressed quickly.
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Professional and Reliable Services Your roof is one of the most important structural components of your home. It protects your family and belongings from the elements, helps regulate indoor temperatures, and enhances the overall appearance of your property. However, like any part of your home, your roof has a lifespan, and over time, exposure to weather and other factors can lead to deterioration. Knowing when it is time for a roof replacement can save you from costly repairs and potential damage to your home. At Advocate Contracting & Restoration Services, we specialize in full roof replacements, ensuring that homeowners in Southeast Wisconsin and Northeast Illinois have durable, high-quality roofing that lasts for decades.
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By Advocate Contracting & Restoration Services January 9, 2024
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